Landmark London pin badges for 2012 Olympics launched

LONDON 2012 organisers have revealed the designs of the ‘Landmark London' pin badges for each of the 33 boroughs, set to go on sale later this month.

Locog chairman Lord Sebastian Coe presented each London Borough Leader with the first pin badge produced for their borough at a London Councils Leaders' Committee earlier this morning.

"London is a fantastically diverse city and the variety of landmarks chosen by Londoners to represent their local areas highlights this perfectly," said Coe.

"These pin badges are a fantastic way to showcase to the UK and the rest of the world what a wonderful city London is and I am delighted to see how proud people are of their city and specific borough. I hope they will wear their pin badges with pride."

In September last year, Londoners were invited to for the most iconic landmark in their borough and the winners are:  

Barking and Dagenham: The Catch

A gateway public artwork for Barking Town Centre reflecting the area's Saxon heritage and involvement in the fishing industry

Barnet: The Archer Statue

Sculpted by Eric Aumonier and located outside East Finchley tube station, the archer points his arrow to the opening of a 17.3 mile tunnel running all the way to Morden

Bexley: Hall Place

A Grade I listed house built for the Lord Mayor of London during the reign of King Henry VIII, now houses the Bexley Museum Collection, a tourist information centre and riverside tearooms