OBITUARY: Juan Antonio Samaranch, former IOC President

Posted: Wednesday 21st April 2010 | 14:34

By James Toney, Sportsbeat

JUAN Antonio Samaranch Torelló, Marquess of Samaranch, will forever divide opinions but his legacy to the Olympic movement is perhaps only matched by his hero, Pierre de Courbetin.

LEGACY: Juan Antonio Samaranch was arguably the most powerful figure in world sport during his tenure as president of the International Olympic Committee (Getty Images)
LEGACY: Juan Antonio Samaranch was arguably the most powerful figure in world sport during his tenure as president of the International Olympic Committee (Getty Images)

If de Courbetin was the father of the modern Olympics, Samaranch was the architect of the 21st century Games - an era where success isn't just measured in gold, silver and bronze but where prudence dictates and reality demands that dollars and ratings are just as important.

While chiefly remembered for his years as ringmaster, he spent a lifetime around the five-ringed circus, serving as sports minister in Franco's reviled Fascist government, the criticism of which he never escaped, and chef de mission of the Spanish team at Olympics during the 1970s.

But he will forever be defined by his two decades as the most powerful - and frequently feared - man in world sport.

Whatever your thoughts about Samaranch, he was certainly committed to the Olympic movement, although it also helped him enjoy a five-star lifestyle and preferential treatment usually only the preserve of world leaders.

The first Games he presided over as International Olympic Committee president in 1980 couldn't be more different from the last Games - 20 years later in Sydney.

While traditionalists might hanker for the old days of his predecessor, Lord Killanin, when all competitors were Corinthian spirited amateurs, Samaranch's desire for the best athletes to compete at the Games forced through an acceptance of professional sportsmen.

And if you needed evidence why that change only benefitted the IOC, you need look no further than the ice hockey final at this year's Winter Olympics in Vancouver, a pulsating clash between the multi-millionaire NHL stars of Canada and the United States.

The very best in their sport competing on the biggest stage there is.

On taking the job, the IOC's finances were in crisis - it's hard to think, considering the multi-million pound business that surrounds the election of Olympic host cities, but back then no-one wanted to stage a show that only guaranteed crippling debts and negligible returns.

Samaranch signed off the hugely successful and now much imitated TOP sponsorship programme - which raised nearly $1 billion in the last Olympic cycle - and helped negotiate new broadcasting deals that have only spiralled upwards (NBC paid $2 billion to screen Vancouver 2010 and the forthcoming London 2012 Games in North America).

But such riches brought the spectre of corruption and Samaranch's achievements will forever be rightly offset by the fall-out after the election of Salt Lake City as hosts of the 2002 Winter Olympics, when several members were exposed, censored or expelled for accepting cash bribes in return for their votes.

His tenure will also be remembered for the doping scandals on his watch - from the institutionalised doping of the Soviet bloc to Ben Johnson's steroid-fuelled fall from grace in Seoul - and his reticence to move decisively against the cheats, until they damage they had done was almost irreversible.

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Comments

A tribute

Despite his sometimes unpopular public image, my very limited personal acquaintance with him revealed a capacity for small unheralded acts of genuine kindness. When my rented car broke down at a remote spot in Spain, the treasured memory of his cheery wave as he drove past kept my spirits up until the breakdown van arrived 5 hours later.

Hope "His Excellency" and

COMMENT AWAITING MODERATION

Just a thought

Seb Coe said that Samaranch was the most inspirational and intuitive leader he has ever known.
Praise indeed from the track and field legend, who remember used to work with William Hague.

He clearly never met Iain

He clearly never met Iain Duncan Smith. Or Cleggy.

It is very disappointing to

It is very disappointing to see over and over again that the media feels the need to praise bad men when they die. Samaranch was a fascist in politics and a tyrant within his own organisation. The IOC was at its most corrupt on his watch. His legacy is a movement whose main concern is its own importance which stages ludicrously overblown and ruinously costly games.

Some fair points Oliver but

Some fair points Oliver but overall I thought this was pretty balanced - unlike some eulogies out there which seem to airbrush all the bad - the corruption, facism, doping - out of history. Reporters can't criticise because they need to have relationships going forward for stories, so all we get in a sanitised version of the news - with applied PR spin of the Lausanne IOC HQ. I'm sure this reporter is thinking about his relationship with IOC members who wouldnt take kindly to a character assassination on their fallen idol, who put them in their positions of power.
However, it is right to say that the Olympic movement is much stronger today than it was 30 years ago and that is chiefly down to Samaranch. I attended my first Olympics in 1972 and my last Games in Sydney - there was a world of difference between the two but most of the changes were positive in my view.

Samaranch and fascism

A collaborator with fascism is not a good example.
I think he doesn,t refuse his oath to fascism principles.
Not a good person, not a good example.

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