Kellogg's announce funding boost for school swimming

Posted: Thursday 14th June 2012 | 13:08

THE NUMBER of school children learning to swim is set to increase across the UK thanks to a new scheme announced by Kellogg's.

Research released by Kellogg's and the ASA showed that one in three primary school leavers in the UK can't swim 25m, with 39 per cent of them having never been offered school swimming lessons, despite swimming being a statutory element of the National Curriculum.

In light of this Kellogg's has announced a funding package of £100,000 to be used for school swimming projects in order to increase the number of children learning to swim in the areas that need it most.

With drowning the third most common cause of accidental death of children in England and the number of deaths increasing year on year by 35%, the Kellogg's Swim Active funding aims to tackle this issue head on.

Any club, school, pool operator, community organisation or social enterprise, which is a non-profit making organisation delivering swim based activity within the community, can apply for the funding.

Bruce Learner, Head of Corporate Responsibility at Kellogg's, said: "It's vital we safeguard the future of school swimming and take action today to ensure that swimming remains the UK's biggest participatory sport, enjoyed and supported by the whole nation."

Visit www.swimming.org/learntoswim for more information on how to apply or to download the application form.